/ Directors / Dawn Plankey

Dawn Plankey

Board Member


Dawn Plankey is owner and operator of the Birch Trail Resort Bed and Breakfast in Minocqua.  Dawn purchased the resort after a full career working primarily for the Marriott Corporation for over 25 years.  During Dawn’s Marriott career she held various notable positions ranging from opening hotels; Global Account Executive with a 90-million-dollar portfolio; Regional Sales and Marketing Director for 87 hotels and Director of Sales and Marketing for a 1,000 room City Center Convention Hotel in Austin Texas.

Dawn’s accomplishments and areas of expertise have been in driving hotels to exceed budgeted revenues, guest satisfaction scores, guest loyalty, exceeding guest “trial (new customer) targets, and growing market share to top ranking position.

She also served on Marriott specialized teams and held Chair positions with the “Global Account Management Association and city Convention and Visitor’s Bureau’s.

Beyond Dawn’s professional work, she is a born and raised Wisconsin native that spent her growing years vacationing in the beautiful Northwoods of Wisconsin.  She is passionate about giving back through involvement in philanthropic organizations such as P.E.O. International, also a lover of the great Wisconsin outdoors, artist, life development coach, wellness retreat center host, and an amateur chef.


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